"The goal for the Honda Road Readers program is to provide an educational and entertaining alternative to the usual car ride and inspire young listeners to vividly imagine. This effort is a powerful demonstration of our commitment to the brand's 'Power of Dreams' philosophy by encouraging our customers and their families to dream big together."
Thusly quoted is Susie Rossick, Assistant Vice President, Honda/Acura Regional Media and Marketing at American Honda Motor Co., Inc., in a PR Newswire article from December. The article is about the Honda Road Readers program, which gives Honda drivers access to children's audiobooks like Peter Pan—for free!
"To add to the experience," reads the article, "most books are supported with critical-thinking questions aimed at getting parents and children to dive deeper into each story. Honda has also teamed up with the National Teacher of the Year Program run by the Council of Chief State School Officers to provide a curated selection of books that will be both entertaining and intellectually stimulating."
Head to http://www.prnewswire.com/news-releases/new-honda-road-readers-program-designed-to-encourage-children-to-use-their-imaginations-during-drives-300189490.html to read more, and head to Gillman Honda Houston at 10595 W Sam Houston Pkwy S to take a new Honda for a spin.
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